DEFINING THE PROBLEM
Americans spend more than $600 billion on gifts annually, and the average person purchases 16 gifts a year. Thinking of unique and sentimental gift ideas, whether it’s for a birthday, holiday, or special occasion, is a challenge for even the best gift givers. People need a space to share heartwarming stories about great gifting experiences to hopefully inspire others with ideas and to post their own experiences and stories.
My team of three UI designers and I were responsible for redesigning the Gifton home page and posting flow for mobile web. We worked closely with the CEO, Strategist, and Developer to revamp their current website to feel fun, effortless like social media, and to evoke a positive emotional experience with its users. I created style tiles, high fidelity mockups, prototypes, and a style guide to present at the end of week long sprints.